RITUAL
A weekly planning ritual built for how your brain actually works.
A 10-week group coaching program that gives ADHD entrepreneurs the one system they've always been missing. Stop wasting 10+ hours a week on wrong priorities and start closing the quarter with real revenue to show for it.
10 Weekly sessions starting Oct 19 – Dec 22
Built from 2,100+ hours of coaching ADHD entrepreneurs across 2 research studies.
What people are saying
I can point to at least $45,000 in keynote speaking business that landed because I prioritized these practices inside this program.
Blake, Toronto
Within the first few weeks of getting clarity I launched my business that I was dreaming up for some time, landed first paying clients and found my rhythm.
Maddie, Ottawa
Having my own planning system that worked for me was a complete game changer. I didn't realize how much I needed it until I experienced days and weeks with it at my side.
Jay, Canary Islands
What if every Monday started with total clarity and every Friday ended with proof?
You don't have a motivation problem.
You have a Monday problem.
You're smart.You've built something real.
But your weeks still feel like this...
Mon
I don't know where to start​
Tues
I have 20 thousand priorities
Wed
I'm so busy! I need help.
Thurs
I'll try this new shiny system to see if that helps.
Fri
I didn't get anything done this week.
This isn't a discipline or motivation problem.
You haven't built a RITUAL.
With RITUAL you have one hour each Monday that sets everything up. Now, your week looks like...
You start ​the week with RITUAL
Get clarity and direction instead of ovdread.
3 priorities planned for the week
Friday – you have evidence of real progress
You go into the weekend proud
​
After 10 weeks you don't need someone to remind you.
It's muscle memory.
​
That's what a RITUAL does. And it's buildable.​
​The problem isn't you.
It's that the tools were built for someone else's brain.
Every planner, every app, every time-blocking system you've tried was designed for a neurotypical brain. That's why it worked for a week. Then fell apart.
​
You don't need more discipline. You need a system that works with your ADHD brain. One that gives you structure without rigidity, accountability without shame, and clarity without overwhelm.
​
That's exactly what RITUAL was built to do.​
Your fastest quarter yet
Mondays 9:30AM - 11:00AM ET
Save 10+ hours a week. Every Monday, you open the week with full clarity. You identify what matters most, clear the mental clutter, and leave with a real plan your brain will actually execute. This is the core ritual.
✅ Weekly Planning Sessions
Every other Wednesday 1:00PM - 2:00PM ET
Stuck on a decision? Spinning on a problem? These sessions are where you bring your real business challenges and leave with real solutions — from people who understand the entrepreneurial ADHD experience firsthand. No generic advice. Sharp, specific, and actually useful.
✅ Biweekly Masterminds
There to help your business whenever, wherever you are...planes, trains, cars, desk, runs ;)
✅ Your own AI assistant 🤖
The accountability that actually moves the needle. When 5 people know your goals and ask you every Monday what you shipped, you ship. This is why our clients follow through at 3x the rate of people working solo. No large anonymous cohorts. A tight group of driven founders who will know your goals, call you on your patterns, and celebrate your wins.
✅ Small Peer Group
✅ Your custom weekly + daily planner
A planning system built for your brain. Not a generic template. A planner designed around how you actually think, prioritize, and execute, and then refined over the 10 weeks.
Ever want to have a weekly ritual to plan out your weeks? Consistently?
Kick off each week with a group of driven entrepreneurs.
Prioritize, plan, and follow-through together.
Be held accountable and find consistency
Who's it for
Founders + Solopreneurs.
Wanting to implement systems for consistently hitting weekly goals.
​
No diagnosis needed. This isn't therapy.
It's a group, not 1:1 coaching, and that's on purpose.
Accountability comes from the people going through it with you.
​
​Not sure group's the right setup for you?
Book a call first, we'll talk it through, no pressure either way.
 Image by bruce mars |
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 Image by Humphrey M |
 Image by Austin Distel |
 Woman Holding Tablet |
 Small Business Owner |
 Confident Professional Woman |
 Florist Using Tablet |
 Working |
 Woman Working Thoughtfully |
 Image by Annie Spratt |
 Online Workshop_edited |
 Working on a laptop |
 Taking Notes |
Why It Was created
After 2100+ coaching hours and 2 ADHD studies it was clear.
Consistency is one of the biggest challenges.
​
Procrastination, perfectionism, analysis paralysis, prioritization, all were connected to a lack of clarity.
As founders created systems that created clarity they started unlocking their performance, more regularly.
​
People start and stop dozens of new journals, hire assistants, try out the next notion or journaling tool...only to see it fail. Why? because they haven't created a ritual that truly works for them.
Through trial and error they can find something that works for them. It may only last for a few weeks, until they find another way. Some of my clients have created a ritual that has lasted years, others have built multiple ways they do it. But one thing is clear, if you don't take the time to get clear on priorities and reflect on how things are going, you'll be lost in the heat of the moment.
Join us to find your ritual. 10 weeks is enough time to get a practice that will stay with you.​
The real cost isn't $997.
It's the $5,000-20,000 in revenue you lose every week, month, quarter working on the wrong things.
​
It's the 500+ hours a year spent starting over on Monday.
It's another 3 months ending the same way the last 3 did.
After 10 weeks you'll walk away with:
✅ 10+ hours a week reclaimed from overthinking, context switching, and working on the wrong things
✅ A weekly ritual that sticks because it was built around your brain, not against it
✅ A track record of 10 consecutive weeks of setting priorities and actually hitting them
✅ Clearer decisions, faster because you've trained yourself to prioritize in 60 minutes instead of agonizing all week
✅ A peer network of founders who know your goals and hold you to them beyond the program
✅ Your own custom planner (digital or physical) that you'll keep using long after the 10 weeks end
FAQ
DWS specializes in ADHD, do I need a diagnosis to join?
No. The program works for any Entrepreneur ranging from no ADHD, self diagnosis, to fully diagnosed.
What if I'm not sure it's a fit?
Book a call, we're happy to answer all your questions.
Is this therapy?
No, this is coaching, focussed on your business and how you work best.​
What stage does my business need to be?
Entrepreneurs in the game. It's not about stage...it's for entrepreneurs that are all in.
Is this a group or 1:1?
Group. That's where the accountability come from. Want to talk it through first? Book a call.
Will there be opportunites to meet in person?
The program meets virtually. Join from wherever you do your best work.
I understand the pain and cycles ADHD Entrepreneurs go through
​​
You're smart. You've been in the zone building amazing things.
But that zone comes and goes leaving your weeks to feel like this:
-
Monday comes and you're wondering where to start
-
You have 20 priorities and somehow new fires have come up by noon taking over your day
-
You're busy all week but can't point to what you actually moved forward
-
Friday comes and the same goals are sitting there, untouched — again
-
You try a new app, a new journal, a new system. It works for two weeks. Then life happens. And you're back to square one.
This isn't a discipline problem. It's not a motivation problem. You are motivated
You haven't built a ritual.
​
Imagine what changes when you have one hour each Monday that sets everything up.
You wake up knowing exactly what matters this week. Not 20 things, the right three.
You show up to your work with direction instead of dread.
By Friday, you have evidence of real progress — not just effort.
You go into the weekend proud of what got done, not anxious about what didn't.
And after 10 weeks? You don't need someone to remind you. It's muscle memory.
That's what a ritual does. And it's buildable.
​
The problem isn't you. It's that the tools were built for someone else's brain.
Every planner, every app, every time-blocking system you've tried was designed for a neurotypical brain.
That's why it worked for a week. Then fell apart.
You don't need more discipline. You need a system that works with your ADHD brain. One that gives you structure without rigidity, accountability without shame, and clarity without overwhelm.
That's exactly what Ritual was built to do.​
Blake, Toronto
"I've spent thousands on courses and apps. This is the thing that stuck, because it wasn't about the tool, it was about the ritual. It gave me the time, space and focus to organize my weekly prospecting activities and follow up calls with precision. I can point to at least $45,000 in keynote speaking business that landed because I prioritized these practices inside this program."
Maddie, Ottawa
"Elan has a way of helping you get in to action immediately. Within the first few weeks of getting clarity I launched my business that I was dreaming up for some time, landed first paying clients and found my rhythm. Anyone looking to gain momentum in their work will get a ton from his expertise on productivity and ADHD."
Jay, Canary Islands
“Having my own planning system that worked for me was a complete game changer. I didn't realize how much I needed it until I experienced days and weeks with it at my side."